If you are not already familiar, an agency directory is usually a site that allows prospective clients to research agencies on their own time, and allows marketing agencies to reach middle-of-funnel and bottom-of-funnel (or “ready-to-buy”) prospects.
In an ideal world, you’d be able to control the number of inquiries you get and you’d spend all your sales effort with highly qualified prospects. However, it’s hard to control the volume of referrals you receive and referrals aren’t always in-market for your service either. This will always be a high percentage as long as you continue to do good work and know how to ask for a referral. If you run an agency, you are probably accustomed to generating most of your leads through referrals.Īccording to HubSpot’s Agency Pricing and Financial Report, 90% of agencies rely on referrals as their top source of leads.
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